1. Sales Research - consumers are given the chance to try a new product e.g. free samples, trial price and limited editions e.g. j20 orange and cranberry.
2. Controlled test marketing - A product is made available in a few stores, e.g. galaxy cookie crumble was initially only made available in Tesco.
3. Actual test marketing - a full launch of a product in a restricted area, product is sold in usual outlets, promotional activity takes place in the area.
No comments:
Post a Comment